MWB AG from Munich is a self-proclaimed quality leader in the retail market for luxury watches in the DACH region. In 2019, the two company founders, watch enthusiasts and current MWB board members Leon Schelske and Robin Haas began uncovering counterfeit luxury watches on social media under the pseudonym "Munich Wristbusters". To date, they have built up a social media community of over 230,000 followers. Since 2021, MWB has been using the awareness, reach and trust gained as a "counterfeit detector" to distribute, buy, sell and trade genuine, worn or unworn luxury watches. MWB also offers its customers various additional luxury watch-related products and services. These include, for example, search orders for customers to locate individual and sometimes rare models and versions of luxury brands on the international market and offer them to the customer within a very short time, additional services such as testing, repair of luxury watches on request or ceramic sealing using a special process. In 2023, MWB generated revenue of EUR 10.4 million. In the future, MWB plans to set new standards in the luxury watch market by developing an innovative ecosystem for luxury watches, including an all-round care service with a safe deposit box, insurance and ceramic sealing, as well as its own app.